Google Ads & PPC Management | Maddy Tech — Lead-Driven Campaigns
GOOGLE ADS & PPC
High intent · trackable ROI · fast lead flow

Get Leads Faster With
High-Intent Paid Campaigns

PPC works when it’s built around intent, conversion tracking, and continuous optimization. We structure campaigns to capture demand, control cost per lead, and improve conversion rate over time — without wasting budget on the wrong clicks.

Search+
Capture High-Intent Demand
Track+
Calls, Forms & Bookings
Improve+
CPL With Optimization
WHAT WE DELIVER

Google Ads That Drive Leads

We focus on campaign structure, intent alignment, tracking accuracy, and landing page performance — so you can scale with confidence.

Campaign setup
Search campaigns built for intent
We build keyword themes, ad groups, and ad messaging that match buyer intent and reduce wasted spend.
  • Keyword mapping & negative keywords
  • Responsive Search Ads + extensions
  • Bid strategy aligned to goals
Tracking
Conversion tracking that’s reliable
If you can’t measure it, you can’t improve it. We make tracking clear and verifiable.
  • GA4 + Google Tag Manager setup
  • Lead form + call tracking options
  • Conversion QA & testing
Optimization
Weekly improvements to lower CPL
We iterate targeting, ads, and keywords so your cost per lead improves while volume increases.
  • Search term reviews & pruning
  • Ad copy testing & CTR improvement
  • Budget allocation by performance
CAMPAIGN TYPES

The Right Ads For The Right Stage

We choose campaign types based on how customers search, compare, and decide.

High intent
Google Search Ads
Capture demand from people actively searching for your service right now. Ideal for lead generation and booked calls.
Re-engage
Remarketing Campaigns
Bring back visitors who didn’t convert the first time. Great for longer sales cycles and higher-ticket offers.
Launch with clarity

Want Paid Ads That Actually Convert?

Book a free strategy call and we’ll map your campaign plan, tracking, and realistic targets for lead volume and CPL.